Discounting advertising costs is not a point of difference

Season #1

There is so much chat in the industry at the moment about the profitability of property management businesses. It's the time of year, but also the steep increases in agency expenses recently has meant that businesses are now paying close attention to what they are charging, including recovering the cost of advertising. In this episode, Terri shares how a property management team is dealing with increasing their marketing fee by $100 and the approach the agency is taking to ensure they are recovering all the costs associated with advertising a property for lease. She also shares her thoughts around why every property management business should be doing this.